{"id":17,"date":"2026-03-04T20:15:44","date_gmt":"2026-03-04T20:15:44","guid":{"rendered":"https:\/\/onlinedemoserver14.com\/JLV\/?page_id=17"},"modified":"2026-05-22T00:31:36","modified_gmt":"2026-05-22T00:31:36","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/onlinedemoserver14.com\/JLV\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"\t\t
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Portfolio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Exitus Wines \u2013 Bourbon Heritage Month Retail Activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Partnered with 1000 Stories and Stave & Steel to create a curated in-store destination celebrating Bourbon Heritage Month. \u00a0The cross-brand activation grouped high performing bourbon barrel-aged wines in a single display capturing shopper attention, encouraging discovery and driving incremental category sales & double-digit brand growth.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Line 39 Wines \u2013 Weber Grills Partnership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Collaborated with Weber Grills to activate the grilling occasion through consumer events and co-branded in-store promotions.\u00a0 The partnership connected two complementary brands, increasing shopper engagement and drive double-digit sales growth while reinforcing the natural link between wine and outdoor entertaining.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fresh Victor Cocktail Mixers \u2013 Trade Marketing & Sales Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Partnered with Fresh Victor Cocktail Mixers<\/strong> to develop marketing and trade marketing materials that aligned brand storytelling with a consistent commercial strategy. The work supported promotional execution and sales growth across both on-premise and off-premise channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ENVY Apples \u2013 Regional Market Takeover<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Developed and executed a regional market takeover in New York to accelerate trial, velocity and sales growth for ENVY apples.\u00a0 The integrated program included in-store merchandising, sampling, OOH, print advertising, shoppable e-commerce media and social – generating 1M+ impressions<\/strong>, expanding retail distribution and delivering double-digit sales growth<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Portfolio Optimization \u2013 SKU Rationalization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Led a SKU rationalization initiative for a top performing organic personal care brand, to evaluate product performance, retail velocity and margin contribution across the portfolio.\u00a0 The analysis identified underperforming items and prioritized high-performing SKUs, helping streamline the assortment, increase overall portfolio distribution and improve overall category productivity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Neuroscience Packaging Study \u2013 Top Performing Box Wine <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Led a neuroscience-based packaging study to better understand how shoppers visually engage with wine labels at shelf.\u00a0 The research identified key design elements that influence attention and purchase consideration, providing insight-driven guidance to strengthen packaging effectiveness in retail environments.\u00a0 This box wine brand is ranked #2 today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Case Studies Exitus Wines \u2013 Bourbon Heritage Month Retail Activation Partnered with 1000 Stories and Stave & Steel to create a curated in-store destination celebrating Bourbon Heritage Month. \u00a0The cross-brand activation grouped high performing bourbon barrel-aged wines in a single display capturing shopper attention, encouraging discovery and driving incremental category sales & double-digit brand growth.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":31,"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/pages\/17\/revisions\/1815"}],"wp:attachment":[{"href":"https:\/\/onlinedemoserver14.com\/JLV\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}