Jen Lessner founded JLV Marketing Collective to help brands close the gap between marketing activity and real revenue impact. She is a revenue-focused marketing leader with deep experience building and scaling premium CPG, food & beverage, Bev-Alc, and produce brands in competitive retail environments.
Her career is grounded in insight-led strategy, commercial execution, and cross-functional leadership — aligning brand, sales, and trade initiatives to deliver measurable growth. Jen has led go-to-market strategy, brand repositioning, price-pack architecture, elasticity analysis, portfolio and SKU strategy, and integrated marketing programs that strengthen both brand equity and bottom-line performance.
