Partnered with 1000 Stories and Stave & Steel to create a curated in-store destination celebrating Bourbon Heritage Month. The cross-brand activation grouped high performing bourbon barrel-aged wines in a single display capturing shopper attention, encouraging discovery and driving incremental category sales & double-digit brand growth.
Collaborated with Weber Grills to activate the grilling occasion through consumer events and co-branded in-store promotions. The partnership connected two complementary brands, increasing shopper engagement and drive double-digit sales growth while reinforcing the natural link between wine and outdoor entertaining.
Partnered with Fresh Victor Cocktail Mixers to develop marketing and trade marketing materials that aligned brand storytelling with a consistent commercial strategy. The work supported promotional execution and sales growth across both on-premise and off-premise channels.
Developed and executed a regional market takeover in New York to accelerate trial, velocity and sales growth for ENVY apples. The integrated program included in-store merchandising, sampling, OOH, print advertising, shoppable e-commerce media and social – generating 1M+ impressions, expanding retail distribution and delivering double-digit sales growth.
Led a SKU rationalization initiative for a top performing organic personal care brand, to evaluate product performance, retail velocity and margin contribution across the portfolio. The analysis identified underperforming items and prioritized high-performing SKUs, helping streamline the assortment, increase overall portfolio distribution and improve overall category productivity.
Led a neuroscience-based packaging study to better understand how shoppers visually engage with wine labels at shelf. The research identified key design elements that influence attention and purchase consideration, providing insight-driven guidance to strengthen packaging effectiveness in retail environments. This box wine brand is ranked #2 today.
