JLV Marketing Collective partners with founders, CEOs and leadership teams to drive marketing program success and net-positive revenue growth.
We help CPG brands to increase promo ROI and improve contribution margin in 90 days utilizing the RevenueSync Method.
Jen Lessner founded JLV Marketing Collective to help brands close the gap between marketing activity and real revenue impact. She is a revenue-focused marketing leader with deep experience building and scaling premium CPG, food & beverage, Bev-Alc, and produce brands in competitive retail environments.
Her career is grounded in insight-led strategy, commercial execution, and cross-functional leadership — aligning brand, sales, and trade initiatives to deliver measurable growth. Jen has led go-to-market strategy, brand repositioning, price-pack architecture, elasticity analysis, portfolio and SKU strategy, and integrated marketing programs that strengthen both brand equity and bottom-line performance.
Legacy processes rarely produce breakthrough growth. We challenge assumptions, question outdated models, and reframe opportunity through a commercial lens.
Strong brands require infrastructure. We build modular systems and disciplined frameworks that support sustainable, profitable expansion.
Strategy must convert to sell-through. We connect data-driven insight to real-world execution — aligning brand positioning, trade strategy, and distribution to drive velocity.
At JLV Marketing Collective, we don’t just build plans — we build momentum. Our Fractional CMO services are designed for brands that need senior marketing leadership without the full-time overhead.
Whether you’re scaling distribution, launching innovation, or working to make marketing drive revenue, we plug in where it matters most.
Using the RevenueSync Method™, we help partners increase marketing ROI by 20%+ and improve contribution margin by 10–15% within 90 days.
Built to disrupt. Designed to scale. From insight to shelf.
I’ve seen how much margin brands leave on the table when promotional decisions are driven by instinct instead of insight, and when execution breaks down between strategy and the shelf.
That’s why I created the RevenueSync Method™ — a 90-day promo-to-revenue framework designed to help CPG brands increase promotional ROI and improve contribution margin without adding headcount or disrupting the existing promo calendar.
We partner with CPG and F&B brands to turn marketing into a revenue engine.
The RevenueSync Method™ aligns brand, sales, and execution — eliminating silos and connecting every initiative to measurable commercial impact, from insight to shelf to sale.
Most CPG promotions don’t fail because of effort — they fail because they’re not connected to revenue.
The RevenueSync Method™ fixes that.We bring structure, discipline, and accountability to promotional strategy — without adding headcount or disrupting what’s already in market.
No more guessing. Every promotion is tied to clear financial impact and performance accountability.
Promotions stop chasing volume and start protecting — and growing — margin.
Data stops sitting in reports and starts driving retailer-level action.
We help growth-minded brands make smarter, faster commercial decisions — so pricing, promotion, portfolio, and marketing work together to drive measurable growth.
Our clients don’t need more marketing activity.
They need experienced leadership that drives results.
At JLV Marketing Collective, we embed Revenue Growth Management (RGM) thinking into how brands plan, price, promote, and measure performance. Our focus is simple: ensure marketing, brand, and commercial teams are working toward the same revenue outcomes.
Straight answers on how RevenueSync™ works, what it requires, and how it drives measurable growth.
Because we don’t measure success by activity—we measure it by revenue. Every recommendation is tied to sell-through, ROI, and margin impact. If it doesn’t drive measurable business outcomes, it doesn’t make the plan. This is how marketing shifts from reporting to a true growth engine.
Because this isn’t about replacing your team—it’s about making them more effective. We align brand, sales, and execution across internal teams and partners, connecting everything to revenue outcomes. The result isn’t more work—it’s better, more focused work that drives growth.
No—this is about making what you already have work harder. We optimize your existing budget, tools, and team—eliminating inefficiencies and redirecting spend toward what actually drives sell-through, ROI, and margin.
You’ll see where you’re losing money almost immediately—and where to fix it. Most clients identify quick wins within 30–60 days, with measurable revenue impact building as optimized strategies and promotions move through execution.
You’ll see where you’re losing money almost immediately—and where to fix it. Most clients identify quick wins within 30–60 days, with measurable revenue impact building as optimized strategies and promotions move through execution.
Most brands don’t stand still—they lose efficiency over time. Promotions become reactive, spend becomes harder to justify, and teams stay busy without a clear connection to revenue. That gap compounds into margin pressure and missed growth opportunities. If you’re ready to connect marketing to real revenue outcomes—let’s talk.
You gain senior-level leadership — without adding fixed overhead.
Partnered with 1000 Stories and Stave & Steel to create a curated in-store destination celebrating Bourbon Heritage Month. The cross-brand activation grouped high performing bourbon barrel-aged wines in a single display capturing shopper attention, encouraging discovery and driving incremental category sales & double-digit brand growth.
Collaborated with Weber Grills to activate the grilling occasion through consumer events and co-branded in-store promotions. The partnership connected two complementary brands, increasing shopper engagement and drive double-digit sales growth while reinforcing the natural link between wine and outdoor entertaining.
Partnered with Fresh Victor Cocktail Mixers to develop marketing and trade marketing materials that aligned brand storytelling with a consistent commercial strategy. The work supported promotional execution and sales growth across both on-premise and off-premise channels.
Developed and executed a regional market takeover in New York to accelerate trial, velocity and sales growth for ENVY apples. The integrated program included in-store merchandising, sampling, OOH, print advertising, shoppable e-commerce media and social – generating 1M+ impressions, expanding retail distribution and delivering double-digit sales growth.
Led a SKU rationalization initiative for a top performing organic personal care brand, to evaluate product performance, retail velocity and margin contribution across the portfolio. The analysis identified underperforming items and prioritized high-performing SKUs, helping streamline the assortment, increase overall portfolio distribution and improve overall category productivity.
Led a neuroscience-based packaging study to better understand how shoppers visually engage with wine labels at shelf. The research identified key design elements that influence attention and purchase consideration, providing insight-driven guidance to strengthen packaging effectiveness in retail environments. This box wine brand is ranked #2 today.
