Program Review
We partner with CPG and F&B brands to turn marketing into a revenue engine.
The RevenueSync Method™ aligns brand, sales, and execution — eliminating silos and connecting every initiative to measurable commercial impact, from insight to shelf to sale.
Results:
Most CPG promotions don’t fail because of effort — they fail because they’re not connected to revenue.
The RevenueSync Method™ fixes that.We bring structure, discipline, and accountability to promotional strategy — without adding headcount or disrupting what’s already in market.
With RevenueSync, clients gain:
Promo ROI Visibility
No more guessing. Every promotion is tied to clear financial impact and performance accountability.
Contribution Margin Alignment
Promotions stop chasing volume and start protecting — and growing — margin.
Insight-to-Execution Systems
Data stops sitting in reports and starts driving retailer-level action.
This is how promotions become a growth lever—not a cost center.
Improvements
- Connecting sales and marketing teams to collaboratively plan promotions that are aligned, coordinated, and built to drive measurable results
- Making promotional ROI visible and actionable
- Aligning promo strategy with contribution margin goals
- Creating one shared revenue lens across teams for better decision-making
- Turning shopper and retail insights into execution that performs at shelf level
Proven Outcomes
- Delivered +40% sustained category growth by scaling a shopper-led wine education program from a 50-store pilot to a full chain-wide rollout
- Achieved 100% sell-through of a premium retail gift pack in year one, with continued double-digit YoY growth driven by pricing strategy, merchandising, and shopper insights
- Generated double-digit sales growth in underperforming markets by identifying execution gaps and activating targeted omnichannel programs
- Improved promo ROI and retail alignment by replacing reactive discounting with insight-led pricing, execution, and seasonal strategy
This isn’t brand theory.
It’s insight translated into execution—and profit.
Case Studies:
1: Exitus Wines
Exitus Wines, a bourbon barrel-aged red wine developed by Jeff O’Neill of O’Neill Vintners & Distillers, aimed to build awareness and define a new sub-category. Partnering with 1000 Stories and Stave & Steel creating a curated in-store experience for Bourbon Heritage Month—driving discovery and trial. Result: Delivered incremental category growth and double-digit sales increases, establishing a strong foothold within the bourbon barrel-aged segment.
2: Line 39 Wines
Part of the O’Neill National Brands portfolio, Line 39 Wines aimed to increase awareness and relevance. Partnered with Weber Grills to own the grilling occasion through consumer events and co-branded in-store promotions—linking wine to outdoor entertaining.
Result: Increased shopper engagement and delivered double-digit sales growth, strengthening brand visibility and occasion-based purchase.
3:Fresh Victor Cocktail Mixers
Fresh Victor Cocktail Mixers, an up and coming fresh, clean cocktail mixer, aimed to align brand storytelling with a more consistent commercial strategy. Developed marketing and trade materials to support both on- and off-premise execution—ensuring cohesive messaging across channels.
Result: Strengthened promotional execution and supported sales growth across retail and on-premise channels.
Case Studies (cont.)
4: ENVY Apples
ENVY Apples, owned by T&G Global Produce Co in New Zealand. Sought to accelerate trial, velocity, and sales growth in a key Northeast market. Developed and executed an integrated New York market takeover—combining in-store merchandising, sampling, OOH, print, e-commerce, and social to drive awareness and conversion.
Result: Generated 1M+ impressions, expanded retail distribution, and delivered double-digit sales growth.
5: Personal Care Brand Portfolio Optimization – SKU Rat
A top-performing organic personal care brand sought to optimize its product assortment and improve portfolio performance. Led a SKU rationalization initiative—analyzing velocity, margin, and retail performance to identify underperforming items and prioritize high-impact SKUs.
Result: Streamlined the assortment, expanded distribution of top performers, and improved overall category productivity.
6:Neuroscience Packaging Study – Top Performing Box Wine Brand
A national wine brand sought to improve shelf visibility and shopper engagement through packaging. Led a neuroscience-based study to understand how consumers visually interact with labels—identifying the design elements that drive attention and purchase.
Result: Delivered insight-driven packaging recommendations, contributing to improved retail performance and a current #2 category ranking.
6:Neuroscience Packaging Study – Top Performing Box Wine Brand
A national wine brand sought to improve shelf visibility and shopper engagement through packaging. Led a neuroscience-based study to understand how consumers visually interact with labels—identifying the design elements that drive attention and purchase.
Result: Delivered insight-driven packaging recommendations, contributing to improved retail performance and a current #2 category ranking.